If there is just one whisky that is known around Asia pacific as a top quality scotch whisky then it will have to be the Chivas whisky. This premium whisky is released by the Chivas borthers which consequently is owned and operated by Pernod Ricard. Chivas whisky presently is the industry innovator in whiskies for 12 years or longer. Believe it or not the sales are already progressively developing right from the year 2002 to 2011.
Chivas Regal Scotch whisky had been first manufactured in the year 1801 in Aberdeen, Scotland at the Strathisla Distillery in the Speyside region of Scotland.
There are mostly three main whiskies coming from this family and they are Chivas Regal 12 year old, Chivas Regal 18 year old and Chivas Regal 25 year old. The 12 year old blended with whisky has got whisky bourbon a taste that reminds you about honey and ripe apples even while on the palate it feels round and creamy. There are also suggestions of hazelnut and butterscotch in the taste. The 18 year old blended whisky is aged for at least 18 years before it is bottled and tastes of orange and chocolates. On the smell it comes across as being citrus, spices and fruits. Whereas on the palate you get spicy taste. Chivas Regal 25 year old is aged for 25 years or more and tastes of apricot and peach.
There is long background behind this well-known drink. It had been started out by the Chivas brothers in the year 1801. They started a retail store that sold spices, Caribbean rum, coffee, and many other food products to wealthy consumers. In the year 1842 right after the visit of Queen Victoria to Scotland they were asked to present groceries to the royal family at Balmoral Castle. And in the year 1843 they were awarded the desirable royal warrant to present items to the Queen.
As their status grew, consumers often prosperous and affluent, would request them to offer smooth whisky. So, in the year 1850 James Chivas initiated to merge whiskies to make smooth whisky that would suit his affluent clients taste. He created a proprietary brand Chivas Brothers and produced the first blended with scotch whisky “Royal Glen Dee. This was eventually pursued by another whisky the “Royal Strathythan”.
By the early 1900s the economy in the U.S had been blossoming and to capture this market the Chivas brothers considered to produce an aged whisky and it had been known as Chivas Regal. In the year 1909 Chivas Regal 25 year old was first presented and high quality brand and immediately seized the imagination of the Americans. They went on to take pleasure in awesome success till prohibition put a spoke in the wheel in 1920.
Seagrams purchased the Chivas Regal brand in the year 1949 and put into use their enormous marketing and sales network to further introduce this top quality whisky. As soon as the prohibition was first lifted and the Second World War was over Chivas announced their 12 year old. Right now Chivas Regal had end up very popular and had a large loyal customer base. Among its very famed potential customers was the excellent Frank Sinatra.
Once the 20th century ended they already had 18 year old and 25 year old added to their list. As a result of the separation of the Seagrams Group, Chivas was first purchased by Pernod Ricard in the year 2000 and it remains to be with them to this day.
Chivas whisky seems to have continuously performed perfectly and comes with received a couple of awards and medals at spirits competitions. For the San Francisco World spirit competition it won the gold medal in the year 2006 and 2008.